Sometimes when you running hairdressing business it can be really lonely, and there so many things to learn, particularly with today’s multimedia digital world.

The great news is I’m here to help you...

I have owned my own salons since 1985 I have managed to acquire (mainly through necessity)  a massive knowledge on how to create a really successful hairdressing salon and how to use digital media to drive clients into your business to make your business run more efficiently, giving you more time and more profits.

The really cool thing is this stuff works in nearly all small business so you don’t have a hairdressing salon to use this stuff.  I have worked with chiropractic practitioners, wine bars, restaurants, health and safety consultants, windscreen specialists, telephone engineers, DJ’s, hairdressing salons, beauty salons and many online businesses.

Here are some of the things I can offer you…

How to Create a Website from Scratch

If you have ever tried to to build a website and got confused on how and where to start then this video course is for you. In this course you will learn the simple steps how to set up a website for your business and get it live on the web in a few hours from now!

Click here to find out more Create a website

Introduction to Digital Media & Marketing

FULL DAY SESSION: 10:00AM – 4:30PM

• Getting started and organised
• Where are we now?
• Where are we going
• Planning the Strategy
• Knowing your numbers
• Introduction to Mind Mapping
• Learn How to Create Surveys
• What Makes a Client a Fan
• How 15 min Gaps Kill a Salon
• How to Use Google to Help Your Business Grow

Cost: $350

Creating your Digital Media

FULL DAY SESSION: 10:00AM – 4:30PM

• Understanding the Basics
• How to Create Awesome Images for Facebook & Instagram
• How to Use Before and After Apps
• How to Use Time-lapse Video
• How to Create You Own Salon Advert
• How to Make Mirror Talkers
• How to Make Script Cards

Cost: $350

Digital Video Creation

FULL DAY SESSION: 10:00AM – 4:30PM

• Understanding the Basics
• How to Create Video Content
• How to Create a Walk the Salon Video
• How to Record a Product Review
• How to Set-Up Skype Consultation
• How to Record a Webinar
• How to Record an Interview
• How to use ScreenFlow
• How to use Camtasia
• Get your Videos Online
• How to Measure Your Success

Cost: $350

Social Media Best Practices

FULL DAY SESSION: 10:00AM – 4:30PM

• Understanding the Basics
• How to Make Sure Your Facebook Account is Set Up Correctly
• How to Brand Your Youtube, Facebook and  Instagram Accounts
• How to Take People Off Facebook and Capture Their Email Addresses
• How to sell on Facebook
• How to Use Facebook Ads

Cost: $350

To book courses please CLICK ON THE LINK and mention the course, you would like to participate in:

COURSE BOOKINGS

Business Masters

Learn how to create a strategy to achieve your goals with tried and tested Salon Business Formulas from the acclaimed and best-selling Fantastic Hairdresser.

Working closely with Alan Austin-Smith throughout the year this ‘fantastic’ program gives you everything you need to take real action to achieve the results you want.

For more information and cost, please email me here

Consists of three workshops

Workshop 1: (3 days)

Day 1: The 5 Pillars of a Fantastic Salon

• Revolutionary Strategies
• Focus on Profit
• Committed Team
• Raving Fans
• Unique Marketing

Day 2: How to Create and Implement a Revolutionary Strategy for your Business

• Where are you going? (What are your goals?)
• How are you going to there? (The plan!!)
• Where are you starting from? (Know your business and what needs to change)
• Why are you going there? (The passion for keeping you focused)

Day 3: Focus on Profit

• Set targets for profit
• Create workable budgets to ensure you achieve the profit you desire
• Set profit benchmarks for; wages, stock purchasing, pricing, staffing levels, client count, average bill

Workshop 2: (2 days)

Day 1: A Committed Team

• How to get a level of consistent performance & commitment from your team
• Leadership – it starts with you!
• Understanding motivation
• Communicate the ‘Fantastic’ way!! We need to change the way we communicate to
  hairdressers if we want to engage their passion!

Day 2: Build a powerful, effective & committed team

• Build a balanced team – recruitment and education
• Establish goals – the leadership matrix
• Share information – your communication structure
• Establish Trust – consistent leadership – self-management for leaders

Workshop 3: (2 days)

Day 1: Raving Fans!

Turn clients into fans with a FLOW strategy
F – First Impressions – Are you one of the crowd or standing out?
L – Last Impressions – Are people leaving you as fans & raving about you?
O – Ouch! – Do you have a strategy to eliminate the ‘ouch’s’ in your business
W – WOW – What are you doing to keep your WOW count consistently high?

Day 2: Unique Marketing

• Create and implement a marketing strategy that makes you stand out from the crowd
• Learn how to identify what your marketing objectives are
• Learn how to identify the market you are trying to reach
• Learn how to create a message that achieves the objectives and appeals to your target market
• Understand the different mediums available to deliver your messages in the best way
• Learn how to build a marketing plan that is in line with your with your overall business objectives