About Us

Steve Wynder Curly Hair Expert & Product Creator

Steve Wynder is the man behind the Steve Wynder Hair & Beauty Salon and the SW curly hair care brand. He has over 40 years of experience in the hair industry and has been working with curly hair for most of his career.

Steve’s SW range of products was created out of a need for products that would actually work on his own curly hair. After trying and failing to find anything that worked, he decided to take matters into his own hands and create his own line of products.

Steve’s SW haircare is all about giving people with curly hair the tools they need to embrace their curls and take care of them properly. The products are designed to hydrate and nourish curls, while also providing hold and definition.

Steve is passionate about helping people with curly hair feel confident and beautiful, and his products are a reflection of that. 

All of the products are vegan friendly and have the best quality ingredients, sourced from Australia with in salon refills available. 

The great news is Steve has now introduced products for all types of hair with the same quality ingredients using his skill and knowledge of hair to get products that actually work and leave the hair feeling amazing.

If you’re looking for products that will help you love your hair and curls, Steve’s SW is the brand for you!

Find them here…